louisa
afia osei
Strategy // Design // Storytelling // Innovation //
louisa
afia osei
HOW IT WORKS
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Strategic Creative
Direction
Turning business strategy into distinctive brands, campaigns and creative experiences.
Creative
Innovation
Using film, AI and emerging technology to develop smarter ideas, accelerate production and unlock new creative possibilities.
Brand &
Design Leadership
Building distinctive identities, visual systems and creative direction that connect teams, audiences and business goals.
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Y:222
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SCREEN
CALIBRATION
ABOUT
LOUISA
ABOUT
The strongest creative doesn't simply look good. It changes how people think, feel or act.
Over the past 15 years, I've led creative at global giants including Meta, Ogilvy, Publicis and Sony Pictures, working across technology, sport, entertainment and lifestyle. From launching products and building brands to directing films and developing AI driven creative, I've helped organisations translate ambitious ideas into experiences people remember.
Whether I'm shaping a campaign, defining a brand or exploring new creative technologies, my approach stays the same: start with strategy, lead with curiosity and create work that earns its place in culture, not just another spot in the feed.
creativity
+ purpose
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CLIENTS X JOBS
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META // OGILVY // 15+ YEARS // SONY PICTURES // PUBLICIS // GLOBAL BRANDS // DAILY MAIL // GROUPON // VIRGIN MEDIA // WAVEMAKER //
META // OGILVY // GOOGLE // 15+ YEARS // SONY PICTURES // PUBLICIS // GLOBAL BRANDS // DAILY MAIL // GROUPON // VIRGIN MEDIA // WAVEMAKER //
THE WORK
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RED
BLUE
GREEN
CONTACT
Great creative doesn't start with aesthetics.
It starts with understanding people.
London / Accra